BigTime Software, Chicago, IL SEO Content Marketing Strategist(June 2023-Oct 2023)
Developed competitor- and keyword-based content strategies to identify content gaps and reach traffic and weekly MQL goals.
Consolidated and optimized 10 pillar pages with SEO best practices including keyword optimization, internal link building strategies, and FAQ implementation.
Optimized blog pages for SEO with specific keyword placements, metadata improvements, and SERP feature improvements.
Crafted a content plan that effectively reached 72,000 monthly new users through organic search, yielded 87,000 monthly clicks, and garnered $4,200 of pipeline.
Utilized SEMrush, Google Search Console, and Google Analytics to conduct comprehensive SEO keyword research to identify popular terms with high search volumes and customer intent.
Coordinated project execution with cross-functional teams to produce multiple native content pieces on a quarterly basis.
Researched and presented monthly reports on organic content performance based on data from Google Analytics, Search Console, and Data Studio.
Produced 3-5 blogs and guides weekly to attract an average of 1,300 new users.
Uploaded YouTube video content and implemented SEO best practices for effective lead generation and organic search exposure.
Youtech and Associates, Naperville, IL Content Strategist (Apr. 2018 – Jun. 2018)
Wrote multiple blog posts and website landing pages for various clients.
Collaborated with design and social media teams to create a successful rebranding proposal for a client.
Edited content from multiple contributors.
Created and edited multiple social media posts for numerous clients on a monthly basis.
Posted content on WordPress in conjunction with Yoast SEO standards.
Developed and executed email marketing content for multiple clients.
Created radio scripts and billboard ads for an HVAC client to promote inspections and unit replacements.
Tom’s Hardware.com, Morton Grove, IL (Remote) Contributor (Dec. 2014 – Apr. 2018)
Pitched and wrote news stories covering subjects including video games, computer hardware, virtual reality, and general technology.
Wrote hands-on features on video games, peripherals, and virtual reality titles.
Provided thorough, on-site coverage of numerous trade shows such as CES, GDC, E3, PAX East, and PAX West.
Produced and edited videos for use in conjunction with text stories.
Hosted a weekly Twitch livestream to showcase new video games.
Promoted daily content on Twitter and Facebook.
EDUCATION
University of Missouri, Columbia, MO Aug 2010 – Aug 2014
Bachelor’s in Journalism (Emphasis in Convergence/Multimedia)
SKILLS
Proficient in Yoast SEO, SEMrush, Google Analytics, Google Search Console, Google Data Studio, Asana, Microsoft Office suite, Google My Business, Canva, Google Docs, Google Sheets, Final Cut Pro, YouTube, Audacity, WordPress, Windows and Mac OS, and the Open Broadcaster Software (OBS)
Knowledgeable in the Outbrain, Hootsuite social media platform, and digital media outlets including Twitter, Facebook, Snapchat, Instagram, and Twitch
Rexly Peñaflorida II 